BAD DESIGN
Ben and Jerry's has a pretty unpleasant design in my opinion. Perhaps this aesthetic is intended, but I don't care because its awful. Maybe if they took the black and gold color scheme from the logo and attempted a theme stemming from that, it would look better. Instead it looks like they used Microsoft paint to create the background. The packaging by no means supports their claim of being "Vermont's Finest".
GOOD DESIGN
Haagen-dazs was around the same price as Ben and Jerry's, but as far as design goes it looks much more expensive. The contrast between the red and gold immediately catches your eye. (I suppose Ben and Jerrys is eye catching, in spite of its unpleasantness) I love the choice of red and gold for this product, not only does it feel royal and luxurious, but it has a warmth to it. The warmth created by the color scheme creates another contrast between the contents of the package and the package itself. On the outside it is warm, luxurious, and exotic, but on the inside it is cool, sweet and fattening. Haagen Dazs makes icecream feel like a classy experience reserved for cultured individuals.
I JUST LIKED THIS ONE SO I ADDED IT AS WELL
Look how clean this package looks. The logo is a brilliant example of the law of closure. The lid is more functional than your typical ice cream lid (I guess its technically Gelato) separating it from the other ice-cream's nearby. I haven't ever tried this Gelato, but just because of the packaging I feel like its delicious
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